Skip to main content

Data Analytics System Specifications

Overview​

The Data Analytics system provides comprehensive data visualization, reporting, and analysis capabilities across multiple marketing channels and performance metrics.

Features​

1. Growth Dashboard​

Route: /growth-month Navigation: Data > Growth Dashboard

Core Functionality​

  • Growth Metrics: Track key growth indicators
  • Performance Trends: Analyze performance trends over time
  • Channel Analysis: Compare performance across channels
  • ROI Tracking: Monitor return on investment
  • Budget Analysis: Analyze budget allocation and efficiency
  • Forecasting: Predict future performance

Key Metrics​

  • Revenue Growth: Month-over-month revenue growth
  • Customer Acquisition: New customer acquisition rates
  • Customer Lifetime Value: Average customer lifetime value
  • Cost per Acquisition: Average cost to acquire customers
  • Return on Ad Spend: Revenue per advertising dollar
  • Conversion Rates: Overall conversion rates

Dashboard Components​

  • Growth Charts: Visual growth trend charts
  • Performance Tables: Detailed performance data tables
  • KPI Cards: Key performance indicator cards
  • Comparison Views: Side-by-side performance comparisons
  • Filter Controls: Advanced filtering options
  • Export Options: Data export capabilities

2. Simple Marketing Dashboard​

Route: /simple-marketing Navigation: Data > Simple Marketing Dashboard

Core Functionality​

  • Simplified Metrics: Easy-to-understand marketing metrics
  • Quick Insights: Fast access to key insights
  • Performance Overview: High-level performance overview
  • Trend Analysis: Simple trend analysis
  • Alert System: Performance alerts and notifications
  • Mobile Optimization: Mobile-friendly interface

Simplified Metrics​

  • Total Leads: Total number of leads generated
  • Conversion Rate: Percentage of leads that convert
  • Cost per Lead: Average cost per lead
  • Revenue: Total revenue generated
  • ROI: Return on investment
  • Top Sources: Best performing lead sources

3. Channel Dashboard​

Route: /channel-month Navigation: Data > Channel Dashboard

Core Functionality​

  • Channel Performance: Compare performance across channels
  • Channel Attribution: Track channel attribution
  • Cross-channel Analysis: Analyze cross-channel behavior
  • Channel Optimization: Optimize channel allocation
  • Budget Distribution: Analyze budget distribution
  • Channel Trends: Track channel performance trends

Channel Types​

  • Organic Search: Organic search performance
  • Paid Search: Paid search performance
  • Social Media: Social media performance
  • Email Marketing: Email marketing performance
  • Direct Traffic: Direct traffic performance
  • Referral Traffic: Referral traffic performance

4. Campaign Dashboard​

Route: /campaign-month Navigation: Data > Campaign Dashboard

Core Functionality​

  • Campaign Performance: Track individual campaign performance
  • Campaign Comparison: Compare campaigns side-by-side
  • Campaign Optimization: Optimize campaign settings
  • Budget Management: Manage campaign budgets
  • Performance Tracking: Track campaign performance over time
  • ROI Analysis: Analyze campaign return on investment

Campaign Metrics​

  • Impressions: Total campaign impressions
  • Clicks: Total campaign clicks
  • Conversions: Total campaign conversions
  • Spend: Total campaign spend
  • CTR: Click-through rate
  • CPC: Cost per click
  • CPA: Cost per acquisition
  • ROAS: Return on ad spend

5. Ad Set Dashboard​

Route: /adset-month Navigation: Data > Ad Set Dashboard

Core Functionality​

  • Ad Set Performance: Track ad set performance
  • Audience Analysis: Analyze audience performance
  • Bidding Optimization: Optimize bidding strategies
  • Creative Performance: Track creative performance within ad sets
  • Budget Allocation: Optimize budget allocation across ad sets
  • Performance Benchmarking: Benchmark ad set performance

Ad Set Metrics​

  • Reach: Total reach achieved
  • Frequency: Average frequency
  • Impressions: Total impressions
  • Clicks: Total clicks
  • Conversions: Total conversions
  • Spend: Total spend
  • CPM: Cost per thousand impressions
  • CPC: Cost per click
  • CPA: Cost per acquisition

6. Ad Dashboard​

Route: /ad-month Navigation: Data > Ad Dashboard

Core Functionality​

  • Ad Performance: Track individual ad performance
  • Creative Analysis: Analyze creative performance
  • A/B Testing: Track A/B test results
  • Creative Optimization: Optimize creative elements
  • Performance Trends: Track ad performance trends
  • Creative Fatigue: Monitor creative fatigue

Ad Metrics​

  • Impressions: Total ad impressions
  • Clicks: Total ad clicks
  • Conversions: Total ad conversions
  • Spend: Total ad spend
  • CTR: Click-through rate
  • CPC: Cost per click
  • CPA: Cost per acquisition
  • Quality Score: Ad quality score
  • Relevance Score: Ad relevance score

Data Models​

Performance Data Model​

interface PerformanceData {
  id: string;
  client_id: string;
  date: Date;
  channel: string;
  campaign_id?: string;
  ad_set_id?: string;
  ad_id?: string;
  metrics: {
    impressions: number;
    clicks: number;
    conversions: number;
    spend: number;
    revenue: number;
    ctr: number;
    cpc: number;
    cpa: number;
    roas: number;
  };
  created_at: Date;
  updated_at: Date;
}

Channel Model​

interface Channel {
  id: string;
  name: string;
  type: 'organic' | 'paid' | 'social' | 'email' | 'direct' | 'referral';
  platform: string;
  is_active: boolean;
  performance_metrics: {
    total_impressions: number;
    total_clicks: number;
    total_conversions: number;
    total_spend: number;
    total_revenue: number;
    average_ctr: number;
    average_cpc: number;
    average_cpa: number;
    average_roas: number;
  };
  created_at: Date;
  updated_at: Date;
}

Campaign Model​

interface Campaign {
  id: string;
  client_id: string;
  name: string;
  platform: string;
  objective: string;
  budget: number;
  start_date: Date;
  end_date: Date;
  status: 'active' | 'paused' | 'completed' | 'cancelled';
  performance_metrics: {
    impressions: number;
    clicks: number;
    conversions: number;
    spend: number;
    revenue: number;
    ctr: number;
    cpc: number;
    cpa: number;
    roas: number;
  };
  created_at: Date;
  updated_at: Date;
}

API Endpoints​

Growth Dashboard​

  • GET /api/v1/analytics/growth - Get growth metrics
  • GET /api/v1/analytics/growth/trends - Get growth trends
  • GET /api/v1/analytics/growth/forecast - Get growth forecast
  • GET /api/v1/analytics/growth/comparison - Get growth comparison

Channel Analytics​

  • GET /api/v1/analytics/channels - Get channel performance
  • GET /api/v1/analytics/channels/{id} - Get specific channel data
  • GET /api/v1/analytics/channels/comparison - Compare channels
  • GET /api/v1/analytics/channels/attribution - Get channel attribution

Campaign Analytics​

  • GET /api/v1/analytics/campaigns - Get campaign performance
  • GET /api/v1/analytics/campaigns/{id} - Get specific campaign data
  • GET /api/v1/analytics/campaigns/comparison - Compare campaigns
  • GET /api/v1/analytics/campaigns/optimization - Get optimization suggestions

Ad Set Analytics​

  • GET /api/v1/analytics/adsets - Get ad set performance
  • GET /api/v1/analytics/adsets/{id} - Get specific ad set data
  • GET /api/v1/analytics/adsets/comparison - Compare ad sets
  • GET /api/v1/analytics/adsets/audience - Get audience analysis

Ad Analytics​

  • GET /api/v1/analytics/ads - Get ad performance
  • GET /api/v1/analytics/ads/{id} - Get specific ad data
  • GET /api/v1/analytics/ads/comparison - Compare ads
  • GET /api/v1/analytics/ads/creative - Get creative analysis

Data Visualization​

Chart Types​

  • Line Charts: Trend analysis over time
  • Bar Charts: Comparative analysis
  • Pie Charts: Proportional analysis
  • Scatter Plots: Correlation analysis
  • Heat Maps: Geographic or categorical analysis
  • Gauge Charts: KPI indicators
  • Funnel Charts: Conversion funnel analysis
  • Sankey Diagrams: Flow analysis

Interactive Features​

  • Drill-down: Click to see more detailed data
  • Filtering: Filter data by various criteria
  • Sorting: Sort data by different columns
  • Zooming: Zoom in on specific time periods
  • Exporting: Export charts and data
  • Sharing: Share dashboards and reports

Dashboard Layouts​

  • Grid Layout: Organized grid of widgets
  • Tabbed Layout: Tabbed interface for different views
  • Sidebar Layout: Sidebar navigation with main content
  • Full-screen Layout: Full-screen dashboard view
  • Mobile Layout: Optimized for mobile devices
  • Custom Layout: User-customizable layout

Data Processing​

Data Aggregation​

  • Time-based Aggregation: Aggregate data by time periods
  • Channel Aggregation: Aggregate data by channels
  • Campaign Aggregation: Aggregate data by campaigns
  • Custom Aggregation: User-defined aggregation rules
  • Real-time Aggregation: Real-time data processing
  • Batch Aggregation: Scheduled batch processing

Data Transformation​

  • Data Cleaning: Clean and validate data
  • Data Normalization: Normalize data for analysis
  • Data Enrichment: Enrich data with additional information
  • Data Deduplication: Remove duplicate data
  • Data Validation: Validate data accuracy
  • Data Standardization: Standardize data formats

Data Storage​

  • Time Series Database: Optimized for time-series data
  • Data Warehouse: Centralized data storage
  • Data Lake: Raw data storage
  • Cache Layer: Fast data access
  • Archive Storage: Long-term data storage
  • Backup Storage: Data backup and recovery

Performance Optimization​

Query Optimization​

  • Indexing: Optimize database indexes
  • Query Caching: Cache frequently used queries
  • Query Optimization: Optimize query performance
  • Connection Pooling: Manage database connections
  • Load Balancing: Distribute query load
  • Query Monitoring: Monitor query performance

Data Caching​

  • Redis Cache: In-memory data caching
  • CDN Caching: Content delivery network caching
  • Application Caching: Application-level caching
  • Database Caching: Database query caching
  • API Caching: API response caching
  • Static Asset Caching: Static file caching

Scalability​

  • Horizontal Scaling: Scale across multiple servers
  • Vertical Scaling: Scale server resources
  • Load Balancing: Distribute load across servers
  • Auto-scaling: Automatic scaling based on demand
  • Microservices: Modular service architecture
  • Containerization: Docker container deployment

Security & Compliance​

Data Security​

  • Encryption: Encrypt sensitive data
  • Access Control: Control data access
  • Audit Logging: Log all data access
  • Data Masking: Mask sensitive data
  • Secure APIs: Secure API endpoints
  • Network Security: Secure network communication

Compliance​

  • GDPR Compliance: European data protection compliance
  • CCPA Compliance: California privacy compliance
  • SOC 2: Security and availability compliance
  • Data Governance: Data governance policies
  • Privacy Controls: User privacy controls
  • Data Retention: Data retention policies

Testing Strategy​

Unit Tests​

  • Data Processing: Test data processing logic
  • API Endpoints: Test API functionality
  • Data Validation: Test data validation
  • Error Handling: Test error scenarios
  • Performance: Test performance metrics

Integration Tests​

  • Database Integration: Test database operations
  • API Integration: Test API integrations
  • External Services: Test third-party integrations
  • Data Pipeline: Test data processing pipeline
  • End-to-End: Test complete workflows

Performance Tests​

  • Load Testing: Test under high load
  • Stress Testing: Test under extreme conditions
  • Volume Testing: Test with large data volumes
  • Concurrency Testing: Test concurrent users
  • Response Time Testing: Test response times

Future Enhancements​

Planned Features​

  • Real-time Analytics: Real-time data processing
  • Advanced AI: AI-powered insights and recommendations
  • Predictive Analytics: Predict future performance
  • Automated Reporting: Automated report generation
  • Custom Dashboards: User-customizable dashboards
  • Mobile App: Native mobile application
  • API Marketplace: Third-party integrations
  • Advanced Visualizations: More sophisticated charts and graphs