Skip to main content

Integrations System Specifications

Overview

The Integrations system provides comprehensive connectivity with various marketing platforms, CRMs, and data sources to enable seamless data flow and unified marketing operations.

Supported Platforms

1. Facebook Ads Integration

Route: /integrations/facebook/:clientId Platform: Facebook Marketing API

Core Functionality

  • Campaign Management: Create, update, and manage Facebook ad campaigns
  • Ad Set Management: Manage ad sets and targeting
  • Ad Management: Create and manage individual ads
  • Audience Management: Create and manage custom audiences
  • Creative Management: Upload and manage ad creatives
  • Performance Tracking: Track campaign performance metrics

Data Synchronization

  • Real-time Sync: Real-time data synchronization
  • Historical Data: Import historical campaign data
  • Metrics Sync: Sync performance metrics
  • Creative Sync: Sync creative assets
  • Audience Sync: Sync audience data
  • Conversion Sync: Sync conversion data

API Capabilities

  • Campaign CRUD: Full campaign lifecycle management
  • Budget Management: Manage campaign budgets
  • Bidding Strategies: Configure bidding strategies
  • Targeting Options: Advanced targeting configuration
  • Creative Upload: Upload and manage creatives
  • Performance Analytics: Detailed performance analytics

2. Google Ads Integration

Route: /integrations/google/:clientId Platform: Google Ads API

Core Functionality

  • Campaign Management: Manage Google Ads campaigns
  • Keyword Management: Manage keywords and ad groups
  • Ad Management: Create and manage text and display ads
  • Audience Management: Create and manage audiences
  • Conversion Tracking: Track conversions and goals
  • Performance Analytics: Analyze campaign performance

Data Synchronization

  • Campaign Data: Sync campaign information
  • Keyword Data: Sync keyword performance
  • Ad Performance: Sync ad performance metrics
  • Conversion Data: Sync conversion tracking
  • Audience Data: Sync audience information
  • Budget Data: Sync budget and spend data

API Capabilities

  • Search Campaigns: Manage search campaigns
  • Display Campaigns: Manage display campaigns
  • Video Campaigns: Manage video campaigns
  • Shopping Campaigns: Manage shopping campaigns
  • App Campaigns: Manage app campaigns
  • Smart Campaigns: Manage smart campaigns

3. TikTok Ads Integration

Route: /integrations/tiktok/:clientId Platform: TikTok Marketing API

Core Functionality

  • Campaign Management: Create and manage TikTok ad campaigns
  • Ad Group Management: Manage ad groups and targeting
  • Creative Management: Upload and manage video creatives
  • Audience Management: Create and manage audiences
  • Performance Tracking: Track campaign performance
  • Creative Optimization: Optimize creative performance

Data Synchronization

  • Campaign Sync: Sync campaign data
  • Creative Sync: Sync creative assets
  • Performance Sync: Sync performance metrics
  • Audience Sync: Sync audience data
  • Conversion Sync: Sync conversion data
  • Budget Sync: Sync budget information

4. HubSpot Integration

Route: /integrations/hubspot/:clientId Platform: HubSpot API

Core Functionality

  • Contact Management: Sync contacts and leads
  • Deal Management: Sync deals and opportunities
  • Company Management: Sync company information
  • Activity Tracking: Track marketing activities
  • Lead Scoring: Sync lead scoring data
  • Pipeline Management: Manage sales pipeline

Data Synchronization

  • Contact Sync: Bidirectional contact synchronization
  • Deal Sync: Sync deal information
  • Company Sync: Sync company data
  • Activity Sync: Sync marketing activities
  • Lead Score Sync: Sync lead scoring data
  • Custom Properties: Sync custom properties

5. Stripe Integration

Route: /integrations/stripe/:clientId Platform: Stripe API

Core Functionality

  • Payment Processing: Process payments and transactions
  • Customer Management: Manage customer information
  • Subscription Management: Manage recurring subscriptions
  • Invoice Management: Create and manage invoices
  • Refund Management: Process refunds
  • Financial Reporting: Generate financial reports

Data Synchronization

  • Transaction Sync: Sync transaction data
  • Customer Sync: Sync customer information
  • Subscription Sync: Sync subscription data
  • Payment Sync: Sync payment information
  • Refund Sync: Sync refund data
  • Revenue Sync: Sync revenue data

6. Shopify Integration

Route: /integrations/shopify/:clientId Platform: Shopify API

Core Functionality

  • Product Management: Sync product catalog
  • Order Management: Sync order information
  • Customer Management: Sync customer data
  • Inventory Management: Sync inventory levels
  • Analytics: Track e-commerce performance
  • Marketing: Sync marketing data

Data Synchronization

  • Product Sync: Sync product information
  • Order Sync: Sync order data
  • Customer Sync: Sync customer information
  • Inventory Sync: Sync inventory data
  • Sales Sync: Sync sales data
  • Marketing Sync: Sync marketing metrics

Data Models

Integration Model

interface Integration {
id: string;
client_id: string;
platform: string;
name: string;
status: 'active' | 'inactive' | 'error' | 'pending';
configuration: {
api_key?: string;
api_secret?: string;
access_token?: string;
refresh_token?: string;
webhook_url?: string;
sync_frequency: number;
last_sync?: Date;
sync_settings: {
campaigns: boolean;
ads: boolean;
audiences: boolean;
creatives: boolean;
conversions: boolean;
performance: boolean;
};
};
permissions: string[];
is_enabled: boolean;
created_at: Date;
updated_at: Date;
}

Platform Data Model

interface PlatformData {
id: string;
integration_id: string;
platform: string;
data_type: 'campaign' | 'ad' | 'audience' | 'creative' | 'conversion' | 'performance';
external_id: string;
data: Record<string, any>;
sync_status: 'pending' | 'synced' | 'error' | 'conflict';
last_sync: Date;
created_at: Date;
updated_at: Date;
}

Sync Log Model

interface SyncLog {
id: string;
integration_id: string;
sync_type: 'full' | 'incremental' | 'manual';
status: 'started' | 'completed' | 'failed' | 'cancelled';
records_processed: number;
records_synced: number;
records_failed: number;
error_message?: string;
started_at: Date;
completed_at?: Date;
duration?: number;
}

API Endpoints

Integration Management

  • GET /api/v1/integrations - List all integrations
  • POST /api/v1/integrations - Create new integration
  • GET /api/v1/integrations/{id} - Get integration details
  • PUT /api/v1/integrations/{id} - Update integration
  • DELETE /api/v1/integrations/{id} - Delete integration
  • POST /api/v1/integrations/{id}/test - Test integration connection

Data Synchronization

  • POST /api/v1/integrations/{id}/sync - Trigger data sync
  • GET /api/v1/integrations/{id}/sync/status - Get sync status
  • GET /api/v1/integrations/{id}/sync/logs - Get sync logs
  • POST /api/v1/integrations/{id}/sync/cancel - Cancel sync
  • GET /api/v1/integrations/{id}/data - Get synced data

Platform-Specific Endpoints

  • GET /api/v1/integrations/{id}/campaigns - Get campaigns
  • POST /api/v1/integrations/{id}/campaigns - Create campaign
  • PUT /api/v1/integrations/{id}/campaigns/{campaign_id} - Update campaign
  • GET /api/v1/integrations/{id}/ads - Get ads
  • POST /api/v1/integrations/{id}/ads - Create ad
  • GET /api/v1/integrations/{id}/audiences - Get audiences
  • POST /api/v1/integrations/{id}/audiences - Create audience

Authentication & Security

OAuth 2.0 Implementation

  • Authorization Code Flow: Standard OAuth 2.0 flow
  • Refresh Tokens: Automatic token refresh
  • Token Storage: Secure token storage
  • Scope Management: Granular permission scopes
  • Token Validation: Validate token validity
  • Token Revocation: Revoke tokens when needed

API Key Management

  • Secure Storage: Encrypt API keys
  • Key Rotation: Regular key rotation
  • Access Control: Control key access
  • Audit Logging: Log key usage
  • Key Validation: Validate key format
  • Key Expiration: Manage key expiration

Data Security

  • Encryption: Encrypt sensitive data
  • Access Control: Control data access
  • Audit Logging: Log all data access
  • Data Masking: Mask sensitive data
  • Secure Transmission: Use HTTPS/TLS
  • Regular Security Audits: Regular security assessments

Data Synchronization

Sync Strategies

  • Real-time Sync: Immediate data synchronization
  • Batch Sync: Scheduled batch synchronization
  • Incremental Sync: Sync only changed data
  • Full Sync: Complete data synchronization
  • Manual Sync: User-triggered synchronization
  • Smart Sync: AI-powered sync optimization

Sync Monitoring

  • Sync Status: Monitor sync status
  • Error Tracking: Track sync errors
  • Performance Metrics: Monitor sync performance
  • Data Quality: Monitor data quality
  • Sync Logs: Detailed sync logging
  • Alert System: Sync failure alerts

Conflict Resolution

  • Data Conflicts: Handle data conflicts
  • Priority Rules: Define conflict resolution rules
  • Manual Resolution: Manual conflict resolution
  • Automatic Resolution: Automatic conflict resolution
  • Conflict Logging: Log conflict resolution
  • Data Validation: Validate resolved data

Error Handling & Recovery

Error Types

  • Authentication Errors: OAuth and API key errors
  • Rate Limiting: API rate limit errors
  • Network Errors: Network connectivity errors
  • Data Validation: Data validation errors
  • API Errors: Platform API errors
  • System Errors: Internal system errors

Error Recovery

  • Automatic Retry: Automatic retry with backoff
  • Error Classification: Classify error types
  • Fallback Mechanisms: Fallback for critical failures
  • Error Notifications: Notify users of errors
  • Error Logging: Comprehensive error logging
  • Recovery Procedures: Define recovery procedures

Monitoring & Alerting

  • Health Checks: Monitor integration health
  • Performance Monitoring: Monitor performance metrics
  • Error Rate Monitoring: Monitor error rates
  • Alert System: Alert on critical issues
  • Dashboard: Real-time monitoring dashboard
  • Reporting: Regular status reports

Performance Optimization

Caching Strategy

  • API Response Caching: Cache API responses
  • Data Caching: Cache frequently accessed data
  • Query Caching: Cache database queries
  • CDN Caching: Use CDN for static data
  • Cache Invalidation: Smart cache invalidation
  • Cache Monitoring: Monitor cache performance

Rate Limiting

  • API Rate Limits: Respect platform rate limits
  • Request Queuing: Queue requests when rate limited
  • Priority Queuing: Prioritize important requests
  • Rate Limit Monitoring: Monitor rate limit usage
  • Dynamic Throttling: Adjust request rate dynamically
  • Rate Limit Alerts: Alert on rate limit issues

Data Processing

  • Batch Processing: Process data in batches
  • Parallel Processing: Process data in parallel
  • Data Compression: Compress data for efficiency
  • Data Deduplication: Remove duplicate data
  • Data Validation: Validate data before processing
  • Data Transformation: Transform data efficiently

Testing Strategy

Unit Tests

  • Integration Logic: Test integration logic
  • Data Processing: Test data processing functions
  • Error Handling: Test error handling
  • Authentication: Test authentication flows
  • Data Validation: Test data validation
  • API Interactions: Test API interactions

Integration Tests

  • Platform APIs: Test platform API integrations
  • Data Synchronization: Test data sync processes
  • Authentication Flows: Test authentication flows
  • Error Scenarios: Test error scenarios
  • Performance: Test performance under load
  • Security: Test security measures

End-to-End Tests

  • Complete Workflows: Test complete integration workflows
  • Data Flow: Test data flow through system
  • User Scenarios: Test user scenarios
  • Error Recovery: Test error recovery
  • Performance: Test end-to-end performance
  • Security: Test end-to-end security

Future Enhancements

Planned Features

  • More Platforms: Additional platform integrations
  • AI-Powered Sync: AI-optimized data synchronization
  • Real-time Analytics: Real-time integration analytics
  • Advanced Error Recovery: More sophisticated error recovery
  • Custom Integrations: User-defined integrations
  • API Marketplace: Third-party integration marketplace
  • Mobile App: Mobile application for integrations
  • Advanced Monitoring: Enhanced monitoring and alerting